Suzanne Taylor is a marketing consultant, and has practiced independently since 1998. Her area of expertise is in building brands and businesses by creating WOW customer experiences, with a focus on customer insight and metrics. Taylor’s client list includes Intuit, Adobe, Palm Computing, Kikim Media, WebTV (now MSN TV), and several high-tech startups. Prior to 1998, Taylor worked for Intuit, Inc. for eight years in a variety of marketing roles, including Quicken product manager, customer insight, and corporate marketing. She also worked in brand management at the Clorox Company, leading marketing efforts for Fresh Step cat litter and Formula 409 spray cleaner brands.
Taylor has led product teams through the full product development lifecycle and has managed all elements of the marketing mix, both online and offline. She taught an Internet marketing class at Stanford University and holds Stanford AB and MBA degrees. She recently co-authored a book titled Inside Intuit: How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry published by Harvard Business School Press in 2003.
